I was not a social media person before. The reason behind this is that I had a different perception about engaging online. I was really selective and unsure about many factors about digital media and online identity! I have been learning about digital media lately and I must say that my perception about it has totally changed now. My online engagement is improving significantly ever since. I recently started using Twitter, LinkedIn, About.me, WordPress and Tumblr.  I am more active on digital media now as compared to before as I realized that how important it is to have an online identity.

Media 1.0 Vs Media 2.0

Now we are in the age of media studies 2.0 which differ from media studies 1.0 where we were taught how to read and interpret media in a particular style by referring to work of renowned people or media industries. I feel that media 1.0 limited us in a lot of ways and had set ground rules for most of the things. It’s a simple producer (media content)- receiver relationship. If I talk about media 2.0, its different, its more engaging, its more interactive. The “audience” in this case is not just the receivers but also are active contributors to “media making”, “learning” and “sharing”. The overall engagement is more as compared to media 1.0 from both consumer and producer end. The potential limitation of media 2.0 is that sometimes it can be invasion of your privacy. I would like to share a personal life experience here. Last year, I was surfing through my Facebook account and I came across a fake account which had the same profile picture as me and a different name. I can see this is happening a lot now a days not just on Facebook but other social media platforms as well, like Instagram, online dating (most common), twitter an so on. Be very sure about what you share as it impacts your online identity and online persona. We can control our online identity in many ways.

I started to tweet recently and its fun! Although it all started because it was a unit requirement I am studying currently(lol). But frankly, I am enjoying this whole new experience of microblogging, v blogging and online participation.

Twitter is a really good platform to build your online identity and a professional network for your future. It helps you interact and connect with media industries and companies for your future perspective. Twitter helps you building a presence online. It makes us visible. You get access to things and people which we normally don’t get access too. The more we use it he more we learn.

Building the online identity totally depends on us. We can control what we want to share with people and how we want to portray our self. The next question that comes to our mind is how can we control our online identity?! There are few pointers for that. Firstly, upload a good profile picture. Secondly, write a decent bio to introduce yourself to others who see you online. Thirdly, stay active and engaged online and with your peers and others online. Maintain a balance in what your tweet or rather say what you share. “Making media” is also an important aspect. Share your original tweets and have conversations with your peers. Retweet what interests you, and what you think that your peers and people you engage with online will be interested in.

I recently ran a poll on twitter about most accessed social media site and application and the result says that its twitter!

As you can in this tweet above, I have used “hashtags”. This is nice way to filter your audience or can say target your audience. Nowadays I am using a lot of #ALC203 hashtag as it is my unit hashtag. The sole purpose for using it is to make myself visible to all the people using this and engage with them online. We should keep trying new hashtags in our tweets. This also help us expand our audience.

We can also link other social media sites with each other so that in order to develop a better online persona. I would suggest to link all your professional profiles together. It will help you construct a strong online identity. I recently googled myself online and all I can find was my old Facebook profile.


This was surprising for me. This was the point when I realized the importance of online identity. Former Australian prime minister Kevin Rudd was particularly well known for his use of Twitter, often inspiring satirical send-ups by comedians nationwide. When Julia Gillard replaced Rudd as prime minister, she bowed to the pressure to establish a Twitter account very quickly, declaring that she would be writing her own ‘tweets’ (Counihan, 2010). Keep tweeting J

According to Mark Changizi,” One facet of social media that has gone largely unnoticed: Multiple personalities.” Our online persona mostly differs on different social media sites. My Facebook profile is different from Twitter or LinkedIn. Why do you think this happens? Well the answer to this is that the target audience is different.

Most Accessed Social Media

Another fad that we can’t have ignored is the selfie craze. So what is a selfie? According to the Oxford English Dictionary, a selfie is ‘a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and shared via social  media.’ The selfie culture is really taking over the digital media. There have been selfies, straight from net breaking (Kim’s Kardashian nude selfie) to heart rending beautiful ones. Selfies can legit make or break you. For instance, sexting selfies, once leaked they are impossible to completely wife off, internet will make sure of that. But at the same time, selfies have had a positive impact too, they are the new cool thing. And nothing makes a president cooler than taking a selfie, President Obama proved that officially. The Chain-smoker’s song SELFIE gathered millions of views within days of its release and its main tag line can’t be any more appropriate, “But first let me take a selfie!”

Dropped food?! Take a selfie!

Killed a fly?! Take a selfie!

Work overload?! Take a selfie!

Studied too much?! Take a selfie!


Over the months, some hilariously to not so hilariously ridiculous selfies have surfaced on the world wide web.

Let’s take a look at this masterpiece here. A funeral selfie, I bet the corpse is turning in the coffin wanting to participate in the selfie himself.


Selfie can also define your online identity. We take lot of weird selfies with our family and friends but do not upload all! The reason behind this that we care about our online identity. We always keep a check about we share with others on the network.

In the last couple of weeks i have really worked on my online identity. When i started learning about digital media , i was only active on Facebook. but now i am  also using other social media platforms actively.I am loving it. I am now more invisible on digital media!


Brown, A., Chalkey, T., Hobbs, M., Cinque, T., Warren, B. and Finn, M. (2015). Communication, Digital Media And Everyday Life. 2nd ed. Oxford University Press, pp.217-229.

Kharpal, A. (2015). Facebook’s Instagram hits 400M users, beats Twitter. [online] CNBC. Available at: http://www.cnbc.com/2015/09/23/instagram-hits-400-million-users-beating-twitter.html [Accessed 22 Apr. 2016].

Linkedin.com. (2016). About Us | LinkedIn. [online] Available at: https://www.linkedin.com/about-us [Accessed 22 Apr. 2016].

Statista. (2016). Number of Facebook users worldwide 2008-2015 | Statistic. [online] Available at: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ [Accessed 22 Apr. 2016].

Oxforddictionaries.com. (2016). selfie – definition of selfie in English from the Oxford dictionary. [online] Available at: http://www.oxforddictionaries.com/definition/english/selfie [Accessed 22 Apr. 2016].



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